I was in charge of all the creative development and outputs for Beatchain, a music/tech brand targeted mainly for upcoming independent musicians. From ideation and concepting, conducting interviews with artists to organising the outputs for the Always On daily posts – liaising with the client for approval, to copywriting some of the posts,, art directing and revising every asset, coming up with new formats, and contacting artists as well as users for approval to create UGC posts.

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