DIBZ

DIBZ wanted to evolve into a modern, bold sports betting brand to engage U35 football fans through simple, fun, and gamified betting experiences. Targeting next-gen, low-frequency bettors, the brand refresh builds on its social appeal and simplicity, showcasing a more innovative and epic look and feel.

The task, basically take DIBZ new positioning to the next level.

Young, fun, fresh

Innovative and modern

Extra fun on a game (enhance the moment)

Speed & Simpler way to play